The hype is real

Just a year ago, we were thrilled when announced that a bunch of exciting new services and collections would be available for Singapore shoppers. We were also told that a Singaporean outpost of a physical Nike Lab store was possible, which later materialized this year when it opened within Dover Street Market Singapore on Dempsey Hill last July.

Now, they’ve just announced that the online store will serve some countries in the Southeast Asian region—Singapore’s one of them, obviously—to give shoppers and fans access to the full collection of the brand’s leading innovations. You can expect some of Nike’s most sought-after and surprising products, along with limited runs of new variations of some of Nike’s iconic styles.

Besides the other limited edition performance and sport style innovations, you can also shop one-off collaborative collections that Nike has partnered with, such as Jun Takahashi, Acronym and Pigalle. Coinciding with the launch is the release of NikeLab’s Nike Advanced Apparel Exploration (A.A.E.) 1.0 collection; a design-focused capsule that combines data mapping with the label’s performance apparel technology to meet the needs of active urbanites.

More info here.