SINGAPORE RETAIL

PREVIEW at The Editor's Market

The buzz: Multi-label store The Editor’s Market, known for its signature step pricing system (the more you buy, the cheaper your purchases), expands its Cineleisure outlet with a fresh store concept stocking international street labels.

The vibe: The boutique follows in the vein of The Editor’s Market’s white-washed, industrial-clad interiors with cement floors and exposed ceiling. A skeletal structure reminiscent of drawn-up metal shutter doors stands in the middle of the space to evoke an interesting “store within a store” look, while apparels are displayed on clothing racks made out of steel pipes.

The goods: Nothing too underground or obscure. Besides headliners like Unif, Wildfox, Jeffrey Campbell and Deandri, Preview also stocks Cheap Monday’s full range including accessories and footwear, as well as a comprehensive selection of American Apparel’s (AA) fashion products. From AA, the store has the original disco pants, easy jeans, the bobby heel and chiffon shirts for women and basic pieces for the men.

Why you’ll be back: It’s currently the only brick-and-mortar shopping spot in town with such an extensive collection from American Apparel for you to buy and best of all, try on. Plus, Cheap Monday shoes are unexpectedly appropriate for day-to-night looks without being too casual.

Venue Details
Address: PREVIEW at The Editor's Market, #03-06A Cineleisure Orchard, 8 Grange Rd., Singapore, 239695 Singapore
Phone: 6737-0669
Website: www.theeditorsmarket.com
Area: Orchard
Open since: May, 2013
Opening hours: Sun-Thu noon-10pm; Fri-Sat noon-midnight
Nearest trainSomerset
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