SINGAPORE RETAIL

Brioni

The buzz: Italian suitmaker Brioni—James Bond’s tailor from GoldenEye to Casino Royale—opens its first standalone boutique at Marina Bay Sands.

The vibe: Classy, of course. Polished wooden counters, bronzed brass wall panels, marbled flooring and exclusive Poltrona Frau plush seats complete the snazzy, clean-lined space. There are two distinct sections, each dedicated to the brand’s formal and casual collection, and a VIP room for made-to-measure service ($9,000 upwards for a suit).

The goods: You can walk in here naked, figuratively speaking, and make a grand exit perfectly suited à la Daniel Craig in Brioni’s shirt, pants, blazer, shoes, tie, belt, pocket square and briefcase. In store now is the first Autumn Winter 2013/2014 collection by new creative director Brendan Mullane (formerly of Givenchy), who continues to stay true to the brand’s sharp and timelessly stylish aesthetic. Prices are steep (shirts are in the $900 range) but looking like Bond was never going to be cheap.

Why you’ll be back: Thanks to Mad Men and Suits, power dressing is now the sartorial standard. And if you’re looking to invest in an immaculately tailored suit, Brioni makes one of the finest.

Venue Details
Address: Brioni, #B1-76 The Shoppes at Marina Bay Sands, 10 Bayfront Ave., Singapore, 018956 Singapore
Phone: 6688-7528
Website: www.uomogroup.com
Area: Marina Bay
Opening hours: Sun-Thu 10am-11pm; Fri-Sat 10am-midnight
Nearest trainBayfront
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