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Heineken recruiting Mystery Agents to maintain The Heineken Star Serve Ritual standard

As part of Heineken's efforts to maintain the high standard of its pour, the beer giant is recruiting people to assess (and drink) their beer.

By Hidayah Salamat | May 08, 2012

  • Heineken recruiting Mystery Agents to maintain The Heineken Star Serve Ritual standard
    Heineken Global Draught Ma\ster Franck Evers

As part of its constant efforts in maintaining the quality of its pour, Heineken has launched The Bar Heroes Programme and is looking for Mystery Agents to help pick out the winner.

Bar staff from six of Singapore's top bars including Durty Nelly's (the bar that won last year's Heineken's The Perfect Pour 2011), will put their The Heineken Star Serve Ritual (Heineken's signature art of pour) skills to the test, to emerge as Singapore's Ultimate Heineken Pourer for 2012. The winner wins an all-expenses-paid trip to Kaohsiung, where the third leg of the Asian debut of Sensation (a leading dance event) is happening.

To help Heineken pick the winner, the beer giant is looking for Mystery Agents to go undercover and assess how well their pint of Heineken has been served to them. Beers will be on Heineken (but of course!) and Mystery Agents will also stand a chance to win up to $200 worth of vouchers.

To qualify, email Heineken or mention them on Twitter, and tell them in one line why they should choose you. Include your name, IC number and contact.



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