The dog days are here

It’s the year of the Earth Dog, and with it comes all the doggy-related marketing spiels you can find. From Baha Men’s “Who Let the Dogs Out” references to barking mad paws-perous puns, we’ve seen them all.

Still, some have really made good use of the Dog year to do paw-sitive things. We like Honestbee’s #thehuatpatrol, where they’ll be surprising Singaporeans with grocery and food deliveries during the festive period; Mandarin Gallery and SOSD Singapore’s charity dog adoption drive is a timely reminder to give back; while Deliveroo’s hunt for the best homemade pineapple tarts in Singapore is great exposure for home-based bakers, where the winner of the contest will actually be able to sell his/her tarts via Deliveroo.

Of course, retailers are also flooding the market with Dog-inspired merch that’s just too cute to resist—like the Lucky Puppy Collection by Etude House, or Ulysse Nardin’s “Year of the Dog” Classico Collection timepiece.

So let the furkid in you be let loose with this e-guide as your compass. And here’s to a flippin Doggo year ahead.

Huat ah!


Download or view our Chinese New Year Guide 2018.